5 Ways boutiques can boost ONLINE conversion rates
If you’re a brick and mortar boutique owner with an e-commerce website, you may be devoting more time to your in-person retail experience than the online experience. But to truly grow and scale your boutique it’s not enough to simply have an online presence—you need to make sure that your website converts visitors into loyal customers. Understanding how to boost your boutique’s conversion rates can help you drive more sales, and increase revenue. Let’s explore some tried and true tactics for increasing conversions!
make sure your website is mobile-first
Today, more women are using their phones and tablets to browse the internet. According to Statista, over 60% of internet traffic worldwide is from mobile devices. This means that if your website is not optimized for mobile devices, you could be losing out on a lot of potential customers. Make sure that your website is responsive and easy to navigate on all devices in order to ensure the best possible user experience.
2. Invest in High-quality Product Photos
Product photos are one of the most important elements of any e-commerce website. After all, customers can’t physically touch or try on the items they’re interested in purchasing, so it’s important that the photos give them a good idea of what the product looks like in real life. Invest in high-resolution photos that accurately represent the product, and provide multiple angles so that customers can get a complete picture.
READY TO TAKE YOUR E-COMMERCE STORE TO THE NEXT LEVEL? LET’S CHAT.
3. Offer Free Shipping
According to a study by UPS, nearly 80% of online shoppers say that free shipping is one of the most important factors when deciding whether or not to make a purchase. Free shipping can be a great incentive for customers to buy from your website instead of your competition. If you can’t offer free shipping across the board, consider offering it for orders over a certain amount or for loyalty program members.
4. include customer reviews
Customer reviews are an incredibly important element of e-commerce websites. They provide social proof that other people have purchased from your site and been happy with their experience. Include customer reviews on each product page, as well as an overall rating for your store on your Google Business profile.
Asking a customer for honest feedback also provides you with another opportunity to connect with your customer. When done properly, asking for feedback is a form of customer service that allows customers to feel valued and cared for.
A request for a customer review may be an automated email or text scheduled for 4-5 days after a purchase or delivery. It can be as simple as this example:
“Hi Jane! How are you enjoying your new crossbody bag? Please let us know by reviewing your purchase. And if you’d like some ideas for styling it with other items, you can reply to this email with your question. Thanks!
LINK TO REVIEW PRODUCT”
READY TO TAKE YOUR E-COMMERCE STORE TO THE NEXT LEVEL? LET’S CHAT.
5. OPTIMIZE YOUR SHOPPING CART EXPERIENCE
The checkout process should be simple, fast, and secure so that customers don’t abandon their carts due to cumbersome navigation or security concerns. Make sure that all payment information is securely collected during checkout and provide multiple payment options—including credit cards and digital wallets—so that customers can pay however they prefer. Additionally, offer promotional discounts (such as free shipping) at checkout; these offers often motivate shoppers to complete their purchase before they leave!
The bottom line for creating a high-converting e-commerce website is to build trust in your store and your products, and remove barriers. You can do that by making it as easy as possible for customers to receive the right information (both visual and text) and submit payment.
Shopify stores have several built-in features and additional applications that enhance the overall shopping experience. When these features are expertly combined and tailored to your target market, conversions will increase.
