5 Ways boutiques can boost ONLINE conversion rates
If you’re a brick and mortar boutique owner with an e-commerce website, you may be devoting more time to your in-person retail experience than the online experience. But to truly grow and scale your boutique it’s not enough to simply have an online presence—you need to make sure that your website converts visitors into loyal customers. Understanding how to boost your boutique’s conversion rates can help you drive more sales, and increase revenue. Let’s explore some tried and true tactics for increasing conversions!
2. Invest in High-quality Product Photos
Product photos are one of the most important elements of any e-commerce website. After all, customers can’t physically touch or try on the items they’re interested in purchasing, so it’s important that the photos give them a good idea of what the product looks like in real life. Invest in high-resolution photos that accurately represent the product, and provide multiple angles so that customers can get a complete picture.
READY TO TAKE YOUR E-COMMERCE STORE TO THE NEXT LEVEL? LET’S CHAT.
Customer reviews are another important element of any e-commerce website. They provide social proof that other people have purchased from your site and been happy with their experience. Include customer reviews on each product page, as well as an overall rating for your store on your Google Business Profile.
READY TO TAKE YOUR E-COMMERCE STORE TO THE NEXT LEVEL? LET’S CHAT.
The bottom line for creating a high-converting e-commerce website is to build trust in your store and your products, and remove barriers. You can do that by making it as easy as possible for customers to receive the right information (both visual and text) and submit payment.
Shopify stores have several built-in features and additional applications that enhance the overall shopping experience. When these features are expertly combined and tailored to your target market, conversions will increase.