ABOUT | Park Place is an interior furniture and design store in Columbus, Georgia. They adore the mix of old and new, and love helping customers find home furnishing items that reflect their own lifestyle and personality. Park Place offers custom upholstery and casegoods, modern and traditional lighting, and many home accessories.

OBJECTIVE | Park Place is a destination shop for engaged couples in the Columbus, Georgia area. Soon-to-be brides and grooms needed a way to share their gift registry with friends and family near and far. Park Place needed a simple way to manage registries for in-store and online purchases.

RESULT | We integrated a gift registry app that enabled registrants to select registry items, and manage their list from their account with Park Place’s online store. Guests could search for registries and buy registry items directly from those lists. Park Place was able to manage lists from the back end and track sales made from each registry, resulting in a smooth and profitable website feature.