KATIE JACOBSON ART

CLEAN, MINIMALIST, AND MODERN DESIGN

Web Strategy

Design and Development

Squarespace to Shopify Migration

SERVICES

Katie Jacobson is a Hawaii-based artist from Columbus, Georgia. Her paintings evolve around the evanescence of time and the uniqueness of short-lived experiences and moments. With oil paint as her central medium, she enjoys painting people, animals, landscapes, and still lifes.

A PAINTER LIVING IN THE MOMENT

THE PROBLEM

Katie was selling her art with a Squarespace website that was built by a friend. She wanted to grow her business, but her old website was hard for visitors to navigate and difficult for her to maintain. For her new website, Katie desired to showcase a large portfolio of work for customers to view and provide a clear way of offering commissioned pieces and live paintings. Most importantly, Katie wanted a website that that was clean, professional, and could represent her art well to reflect her growth as an artist and art business owner.

THE STRATEGY

With Katie’s growth and desire to take her business to the next level, we enlisted the talented Letterform Creative to update and refine Katie’s branding. We then prioritized navigation to make sure visitors could navigate through Katie’s original artwork with ease. To encourage trust and discovery, we included related products and a short About section at the bottom of each product page. We launched Katie’s website with a shop of her original artwork.

In the second phase of Katie’s web design, we focused on commissioned pieces and her archive. We categorized each piece and worked with the different dimensions to create a cohesive gallery layout. We added Commission and Live Painting pages on the main navigation that included FAQs about the process, a short form to get the conversation started, and a link to the archives for interested buyers to reference.

During the holiday season, Katie offers painted pets on ornaments as a small commissioned product. To streamline this process, we created a two-question form as part of the product page where customers could tell Katie about their pet and include a photo for inspiration. This system has been so successful that we implemented it on small commissioned paintings.

THE RESULTS

Katie’s new website and branding has given her so much confidence in her business that she is looking to expand in new and exciting ways. The ability for customers to communicate and upload inspiration images directly through the website has streamlined Katie’s commission process significantly. The result is that Katie is more productive both as an artist and as a business owner.